The price is a marketing variable that comes to synthesize, in a large number of cases, the commercial policy of the company. On the one hand, we have the needs of the market, set in a product, with certain attributes; on the other, we have the production process, with the consequent costs and profitability objectives set. That is why the company must be in charge, in principle, of setting the price it deems most appropriate.
For the potential customer, the value of the product is expressed in objective and subjective terms, since it has a very particular scale when computing the different attributes of which it is composed, hence the denomination of expensive or cheap it gives them. However, for the company the price is a very important element in its marketing mix strategy, along with the product, distribution and promotion.
The price elasticity of demand is zero because Shep's demand for lattes is perfectly inelastic since an alteration in price (i.e., half-price Mondays) does not affect consumption in the slightest, which means that he will always consume exactly one latte every morning regardless of price.
Answer: Sinto will likely need an environmental impact statement.
Explanation: An environmental impact statement is a statement that is required when an activity that will affect the human environment is about to be carried out. This statement highlights the pros and cons of the activity that is to be carried out in the environment. Like in the question, a 300-mile toll road that will run through federal land will definitely have an impact on the environment, hence the requirement for an environmental impact statement.