Sunny corporation reported the following results for december: Description AmountNumber of units sold 800 unitsSelling price per
unit $500 per unitCost of goods sold per unit (all variable) $250 per unitVariable selling expense per unit $45 per unitFixed selling expense $22,100Variable administrative expense per unit $32 per unitFixed administrative expense $15,400 The gross margin for December is:
Competitive intelligence means the capacity to collect information and data regarding the competitors which might be a potential competitive advantage of the competitors. This skills is necessary for George as a restaurant owner to know the competitive market and understand their strategies.
As George understand the opportunities and challenges for his business due to the activities of the competitors he can make necessary changes to his business to stay competitive and stay successful in the market. This is a complex method of gathering data.