Match each example of a study to the type of method used. researchers develop a survey and ask the same questions to 40,000 rand
omly selected people. researchers interview or survey the same 1,000 families every 5 years over a 40-year period. researchers conduct long interviews with open-ended questions with 40 couples. researchers observed 15 families in their homes over a period of 1 year. researchers survey family members on how many hours per week they spend doing various tasks or ask them to keep a diary of what they do every 30 minutes over an entire day over a period of a week.
1. Researchers develop a survey and ask the same questions to 40,000 randomly selected people. - Sample Survey
Sample surveys involve using a subset of the population that is randomly selected as the basis for the research.
2. Researchers interview or survey the same 1,000 families every 5 years over a 40-year period. - Longitudinal survey
In a Longitudinal survey, participants are observed and studied at regular intervals over a period of time which can either be long or short term.
3. Researchers conduct long interviews with open-ended questions with 40 couples. - In-depth Interviews
In-depth interviews aim to find out as much on a topic as possible and as such can take some time to complete. Questions are usually open ended so subjects can express themselves fully.
4. Researchers observed 15 families in their homes over a period of 1 year. - Observation
Observational study involves observing the subjects often in their natural settings.
5. Researchers survey family members on how many hours per week they spend doing various tasks or ask them to keep a diary of what they do every 30 minutes over an entire day over a period of a week. - Time use studies.
Time use studies are studies on the way people spend their time which is what the researchers here hope to find out.
One of the problems I am having with the sales team is lack of communication.
There is a lot of sales and marketing activities going on the company, yet we don't have a system in place to ensure that I receive accurate feedback from all the relevant sections. For instance, there is no way to accurately know what feedback regarding our products and services that the sales team are collecting.
I am not getting real-time results as they are happening. Sometimes it takes 6 weeks to get information about something that happened. By that time, if it's a negative occurrence, we are way out of course before we can make corrections. If it's a great occurrence, we lose out on the moment and the timing to capitalise on it for more results.
This lack of data/poorly collected information is also affecting my working relationship with my superiors as I am unable to provide my superiors with market intelligence.
In order to mitigate these problems, I suggest we hold an emergency training for every member of the sales and marketing team on communications and how it can significantly improve our bottom line as well as everyone's take home.
For instance, if there is a new entrant into the market, the sales team usually are the first to know. If this is not communicated immediately, we lose out on the right timing to react with precision and speed.
I would also suggest that we provide the sales team with a simple app on their mobile phones which enables them to give feedback in realtime and at the end of each days work. We would need to work with the IT team on this.